Complimentary Whitepaper from LexisNexis Risk Solutions

Finding (and building) Loyalty in the Motor Insurance Market

LexisNexis Risk Solutions recently conducted a study that explores consumer’ insights, attitudes and perceptions of motor insurance in the UK. Of those 1,500 insured drivers and policy decision makers who were surveyed, surprising insights of where they have been purchasing their motor insurance and how they have been doing it where revealed.

This report shows the outcome of the research conducted, and goes deeper into the findings, it highlights consumer frustration about the expense of motor insurance, contributing to a high level of churn in this market. It reveals the powerful role played by price comparison websites – widely used even by people who buy insurance offline – while also showing that a minority of consumers still value speaking to a human being when buying insurance.

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