Lead Optimizer Reveals Quality Contacts
Sourcing and maintaining quality insurance leads can be a time-consuming and frustrating affair, especially when there is no guarantee that leads will pay off.

In this case study, we share the success story of one insurance carrier who applied LexisNexis® Lead Optimizer to their pool of organic life insurance leads.

Leads that were appended with quality contact data delivered a significantly higher policy conversion rate compared to lower quality leads. Not only were the leads validated for accuracy, but the application of predictive models enabled the carrier to prioritize marketing and communication activities.

Please complete the form to download this case study now and learn how Lead Optimizer revealed insurance leads up to thirty-five times more likely to convert.

 Complete the form to download the case study. 

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