It's time to think about UBI differently. More than half of consumers would enroll in UBI for a $200 discount on their deductible.

Complimentary White Paper

2015 UBI Research Results for the Consumer Market

In order to bring you the latest insights on usage-based Insurance (UBI), LexisNexis conducted a research study into attitudes towards UBI in the US personal auto market. The study was previously conducted in 2010, 2013, 2014 and is now updated for 2015.

The 2015 Annual LexisNexis Consumer UBI Study was conducted with over 4,000 total consumers to test existing and new concepts in the market. Some of the findings included:

  • Overall consumer awareness has leveled off since 2013, suggesting that carriers should consider alternative ways of presenting UBI to consumers
  • Discounting deductibles, rather than premiums, could be a more sustainable and profitable way to drive adoption
  • Messaging around safety may be even more effective than a discount-centric approach

Also included is a case study illustrating how AAMI, a leading Australian insurer, launched a highly successful UBI campaign without a discount.

Submit the form on the right to download the white paper:
2015 UBI Research Results for the Consumer Market

In addition to our consumer white paper, we have also completed our white paper on the small fleet UBI market.

Be sure to download both white papers to find out how to move your UBI program forward.

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