Complimentary White Paper
Collaborate Across Functions to Acquire With Retention in Mind
Despite billions of dollars of investment in marketing activity each year, carriers often struggle to identify, attract and convert policyholders who not only align with a carrier’s risk profile but who remain within their book of business for the longer term - improving business outcomes.
Recent industry-wide research, conducted by LexisNexis Risk Solutions, uncovered a willingness for improved collaboration across the cross-functional teams at carriers.
The core findings of the study are available in this complimentary white paper – Collaborate Across Functions to Acquire with Retention in Mind.
The study highlights the opportunity for improved cross-functional collaboration to improve the development and execution of acquisition and retention strategies. It is only through cross-functional collaboration that carriers can effectively acquire with retention in mind. Acquiring policyholders with potential for greater customer lifetime value can deliver improved profitability for carriers.