Complimentary Aite Group Industry Report Excerpt
Lead Generation in Insurance: In Search of the Golden Leads
Despite increased data resources and analytic capabilities, insurance marketers continue to struggle to sort the wheat from the chaff when it comes to lead quality. This was just one the findings in a recent Aite Group industry report - "Lead Generation in Insurance: In Search of the Golden Leads", authored by Senior Analyst, Samantha Chow released in August 2017.
Within the report, LexisNexis Risk Solutions was highlighted as an ‘Innovative Vendor’, one of just a handful of vendors who were ‘doing unique things.’
Acquisition & Retention Solutions offerings, including LexisNexis Market Magnifier, LexisNexis Campaign Analyzer and LexisNexis Lead Optimizer were called out for special mention for their ability to provide superior insurance-specific insight in lead-gen campaigns.
